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About Me

As an international makeup artist in the fashion and beauty industry for over 35 years, I have worked with celebrities, top models, photographers and even royalty... but I get the greatest satisfaction doing makeovers on real women. My philosophy on makeup is that you should notice the woman not the makeup. With the right products and some useful tricks of the trade, I can show any woman how to be “the best you at any age”.

My passion for all things makeup and beauty started at a very early age and it didn’t take me long to know that this was the path for me. After completing a degree in Cosmetology in Canada I worked for a brief time in Vancouver before being headhunted by Biba UK in the late 70’s to be their official makeup artist. Upon arriving in London in Spring ‘79 I soon discovered that I was one of only a handful of professional makeup artists in the country and I am honoured to have been one of the pioneers of this fabulous industry.

I have had the privilege to work with so many of the world’s best fashion & beauty icons including top photographers Brian Aris, David Bailey, John Bishop, Simon Emmett, David Eustace, Derek Henderson, Lord Lichfieid, Tony McGee, David McKintyre , David Montgomery, Constantino Ruspoli, Lord Snowdon, John Swannell, Terrence Donovan, Neil Kirk, Richard McLaren, Allen Olly, Terry O'Neil and Mario Testino. Celebrities such as the beautiful and talented Catherine Zeta Jones, Penelope Cruz, Yasmin Le Bon, Anna Friel, Queen Noor of Jordan, Andie McDowell, Iman, Talisa Soto, Femke Jansen, Rachel Weiss, Inez Van Lamsveerde, Veronica Webb, Christy Turlington, Uma Thurman, Jacqueline Bisset, Cilla Black, Helena Bonham Carter, Shikira Cane, Jackie Collins, Julie Walters, Princess Von Furstenburg, Pia Getty, The Queen & Princess of Greece, Fern Britton, Elizabeth Hurley, Bianca Jagger, Felicity Kendal, Joanna Lumley, Tandy Newton, Julia Ormand, Joan Rivers, Lady de Rothschild, Jane Seymour, Twiggy, Donatella Versace, Duchess of York , Alberta Ferretti, Lulu, Tess Daley, Denise Van Outen, Lisa Snowdon, Sadie Frost, Saffron Burrows, Tara Banks, Diana Moran, Jodie Kidd, Susanna Constantine (Triny & Susanna), Lorraine Kelly, Katy Hill, Kim Wilde and the gorgeous Bryan Ferry, Phil Collins,  Duran Duran and Richard E Grant. I have also worked with some of the most beautiful women in the world on Magazines including Cosmopolitan, Elle (Spain), Elle (UK), Elle (Hong Kong), Esquire, The New Yorker, Harpers & Queens (UK), Hello, Cosmo Brides, W, Loaded, Mail on Sunday, Marie Claire, Marie Claire Health Beauty, OK Magazine, Red, Sunday Times, Tatler, Telegraph, Vanity Fair, Vogue (German), Vogue (Mexican), Vogue (UK), You Magazine, Eve, Brides, Essentials, Good Housekeeping, Real, Shine, Woman's Journal, You Your Wedding, Express, M Mag, Top Sante, Woman's Own, Woman & Home, She, The Daily Mail, The Express, The Times, Woman, GQ. and fashion shows for John Galliano, Browns, Caroline Charles, Debenhams, Emanuel, Betty Jackson, Jaeger, Donna Karen, Edina Ronay, Miss Selfridge, Selfridges, St. Martins, Wallis, 30 Years of Butler & Wilson, 40 Years of Butler & Wilson, Breast Cancer Care Fashion Shows from 1998 to present day and Graduate Fashion Week 2009 to 2012, London Fashion Week 1979 to 2001.

My many appearances on TV include This Morning (ITV), Style Challenge (BBC1), Sky Special K, GMTV (ITV), LK Today (ITV), Makeover Hit Squad (Weekly Slot), Fashion Livetime (Weekly Slot), Wellbeing (Daily Beauty Slot), Big Breakfast (Weekly Beauty Slot Channel 4), Let's Get Beautiful (20 part weekly slot), After Five (ITV), Carlton A to Z of Food Beauty, City Woman, David Emmanuel Show, The Wedding Show, Wild About Weddings, Good Housekeeping Show, Liz Earle Show , Miriam Stoppard Show, Style Council, Bride & Grooming Mum Makeover.

It has always been my dream to create cosmetics that solve our makeup dilemmas, products that are easy and quick to use, fun and innovative and above all deliver results. So, after 4 very successful years as Boots No7’s International spokesperson I launched my own range of ariane poole* cosmetics in December 2002. We love makeup and we hope you are as happy with our makeup as we are in bringing it to you!

Ariane xx

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