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About Me

My career in make-up spans over 40 years and I can truly say it’s the job I love. When I completed my degree in Cosmetology in Canada, little did I know where my career would take me! Whilst I was forging a name for myself in Vancouver, I was head hunted to become to resident make-up artist for Biba in the UK. I moved to London in 1979 where the fashion and beauty scene were at the height of change. It was a really exciting time and I was only one of a handful of make-up artists who were the pioneers in makeup industry. I really appreciate the great work of all the photographers I have worked with like Mario Testino, Brian Aris, David Bailey and John Swannell especially in the era when air-brushing and photoshopping wasn’t even invented!

It has been my great privilege to work with some of the most beautiful and talented women in the world like Catherine Zeta Jones, Penelope Cruz, Yasmin Le Bon, Anna Friel, Andie McDowell, Iman, Rachel Weiss, Christy Turlington, Uma Thurman, Jacqueline Bisset, Helena Bonham Carter, Elizabeth Hurley, Bianca Jagger, Thandie Newton, Donatella Versace to name but a few.

Along with my magazine work, I have made many TV appearances on This Morning, GMTV, Style Challenge, Makeover Hit Squad and more. It was during the making of these shows where my passion for make-up took another turn. After spending most of my career making the beautiful look even more stunning, I realised there were many more women who’d like some confidence boosting make-up with the tips and techniques to go with it. I had already spent 4 successful years as the International spokesperson for Boot’s No7, when I decided to launch my own range in December 2002. It’s been so fulfilling to develop the make-up products that women all over the world love and trust to help them look their best at any age.

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My philosophy of the best you at any age applies to all women. I know you can achieve the best you with the right products along with my carefully designed techniques.

Ariane xx


About the Brand

With over 40 years experience, Ariane was one of the first in the beauty industry to recognise positive ageing as something to embrace. It’s a philosophy which goes to the heart of the products within the range and techniques to enhance your natural beauty. Make-up is not covering up and wearing a mask to face the world, it’s about enhancement, being a more confident you. Ariane has made-up thousands of women, whether they are 17 years old or 87 years old, she believes each one has their own unique beauty. It is her passion is to enhance that using great products and innovative techniques. There is no one make-up look which suits every woman.

 As an expert in her field, Ariane has constantly been developing products and techniques, finding out what works and more importantly, what doesn’t. In 2002 Ariane launched ariane poole* Cosmetics. A range of products designed to De-mystify makeup and deliver results. The brand’s philosophy is “The Best You at Any Age Each product has to fit into the brand seamlessly by fulfilling certain criteria. 

  • Has to be easy to use for everyone

  • Does more than one job

  • Must be cruelty-free

  • Is non-allergenic



Ariane believes there is no great mystery to make-up, although some make-up artists would like you to think that! Her ultimate quest is for you to look like you, just better (there are no age restrictions). The products are only half the story, the techniques on how to apply each product is the other half. Ariane uses her appearances on TV, Social Media, live demonstrations on shopping channels and at positive ageing events around the world to explain how pairing of the right products with the right technique will give you confidence to look the Best You at Any Age.

The brand has grown over the years and it seems (not by design) that the 35+ and particularly the 50+ age groups love the brand the most for its effortless application, the quality of the products that deliver what they say, coupled with techniques learnt from Ariane.

After speaking to many women regarding on buying and using make-up, the words that crop up time and again are overwhelmed, intimidated, not relevant and disillusioned. There is a really important theme here, the positive agers don’t feel adequately catered for at the beauty counters. Ariane created  ariane poole* Cosmetics to address these concerns.

 Please click on the video section to learn more about the products and how to apply.

Ariane always says the greatest compliment to my brand when you get complimented of how great  you look.

NOT TESTED ON ANIMALS Our products are not tested on animals.
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